AI in digital marketing leverages machine learning and data analytics to enhance customer targeting, personalize content, and optimize campaign performance. It powers tools like chatbots, predictive analytics, and automated ad bidding, allowing brands to make smarter, faster decisions. By analyzing vast amounts of consumer data, AI helps marketers understand behavior patterns, forecast trends, and deliver highly relevant experiences. As a result, businesses achieve greater efficiency, improved ROI. https://www.youngurbanproject.com/ai-in-digital-marketing