What is an SMS Marketing Campaign? A Beginners Guide An SMS marketing campaign typically involves sending a targeted text message to a group of subscribers who have opted in to receive communications. Businesses usually use specialised platforms to manage contacts, craft messages, schedule dispatches, and monitor campaign performance. Messages can be promotional, such as offering discounts and special deals, or transactional, like confirming an appointment or updating delivery statuses. Because SMS messages are short and direct, they require a clear and concise communication style to be effective. https://www.deviantart.com/connectocp/journal/What-is-an-SMS-Marketing-Campaign-Beginners-Guide-1188374036