Experiential Marketing: Engaging Consumers Through Memorable Experiences Experienced marketing is essentially seen as strategic actions directed at producing a genuine, lasting experience for consumers by establishing meaningful contact with the brand. It is through the technique wherein events, activations, and hands-on activities make it possible for the audience to touch and interact with the brand and its offers that can etch an indelible mark in their minds for the ultimate loyalty and advocacy for the brand. Experienced marketing does creativity, innovation, and real-time engagement to generate shared moments with the audience. Be it live events, pop-up stores, or interactive digital campaigns, this model enables the brand to work in the crowded market space. Relationships are then formed with the consumers for the sole reason of creating brand awareness and conversion. This active tool becomes an extremely strong weapon for the brand in the influence of the experience-based world. Visit At: https://factory360.com