Modern customers connect with brands across multiple touchpoints. These include email, social media, SMS, websites, and physical stores. Irrespective of the channel, customers want a personalized experience. One way to achieve that is by leveraging Salesforce Marketing Cloud—a robust marketing platform built to empower brands to execute omnichannel strategies efficiently. Salesforce Marketing Cloud implementation helps organizations create unified customer journeys that propel engagement and boost revenue. In this piece, you'll understand the critical role of Salesforce Marketing Cloud consultants, implementation partners, and ways to master omnichannel marketing. Why Omnichannel Marketing Matters?&