How PPC For Law Firms Drive New Clients | Rankfast How PPC Can Drive New Clients to Your Law Firm Law firms must use every available tool in the digital era to attract new clients and remain competitive. One strategy that has proven helpful for many legal practices is Pay-Per-Click (PPC) advertising. Only 1% of consumers hold a negative view of PPC advertisements. This blog post will explore the effectiveness of PPC for law firms and detail its benefits, best practices, and important considerations. Understanding PPC for Law Firms PPC is an online advertising model in which advertisers pay a fee whenever one of their ads is clicked upon. PPC for law firms effectively buys visits rather than trying to “earn” them organically. PPC advertising can be particularly effective for law firms because it enables you to target potential clients who are actively searching for legal services. To Read More Visit Here: https://rankfast.co/blog/how-ppc-for-law-firms-drive-new-clients-rankfast/ Google Ads is by far the most widely used PPC advertising platform. It shows your ads directly within its search results page. Google Ads reached 90% of internet users across 2 million websites. Other PPC platforms include Bing Ads and social media advertising (e.g., Facebook Ads), which may also prove beneficial for law firms.