Global Yoga Accessories Market to Reach USD 28.4 Billion by 2030 Amid Wellness Boom and Digital Retail Expansion June 30, 2025 | Deep Market Insights

The global yoga accessories market, valued at USD 17.5 billion in 2024, is projected to grow to USD 28.4 billion by 2030, exhibiting a robust CAGR of 8.4% from 2025 to 2030, according to a new industry report by Deep Market Insights.

Transitioning from a niche wellness segment to a mainstream fitness lifestyle, yoga accessories are witnessing accelerated demand driven by rising health awareness, digital fitness adoption, and lifestyle trends such as athleisure and minimalism. With increasing global focus on mental well-being, portable gear, and hybrid workouts, yoga accessories are becoming essential for individuals, studios, and workplaces worldwide.

Key Highlights

• Market Size: USD 17.5 billion (2024) → USD 28.4 billion (2030)

• Top Product Segment: Yoga mats — USD 9.8 billion in 2025, 7.6% CAGR through 2030

• Online Sales: 44% share in 2025, growing at 10.2% CAGR

• Primary End Users: Individual consumers (68% share), especially urban women aged 25–45

• Fastest-Growing Region: Asia Pacific — USD 3.8 billion (2025), CAGR 10.7%

Market Dynamics

Growth Drivers

• Health & Mental Wellness: Global focus on holistic health and stress relief is driving daily yoga adoption.

• Home-Based Fitness: Remote work and digital platforms fuel demand for at-home yoga accessories.

• Technological Innovation: Smart mats, app integration, and AR-guided routines enhance product appeal.

• Influencer & Celebrity Endorsements: Social media promotion boosts visibility and product uptake.

Market Restraints

• Saturation in Mature Markets: North America and Western Europe face plateauing growth for core accessories.

• Price Sensitivity in Emerging Economies: Affordability and local alternatives challenge premium brands.

Emerging Opportunities

• Smart Accessories: Innovations like posture-correcting mats and AI-guided routines boost premium sales.

• Regional Expansion: Latin America and Asia present untapped potential due to rising wellness awareness.

Regional Analysis

North America
Market Size: USD 7.4 billion (2025)
Driven by early yoga adoption, digital infrastructure, and premium brand presence. Growth supported by aging populations and therapeutic yoga use.

Europe
Market Size: USD 4.9 billion (2025)
CAGR: 8.3%. High demand for eco-friendly gear. Core markets include Germany, France, and the UK.

Asia Pacific
Market Size: USD 3.8 billion (2025)
Fastest-growing region. Cultural roots, growing middle class, and government wellness initiatives fuel demand.

Latin America
Market Size: USD 1.1 billion (2025)
CAGR: 8.8%. Brazil and Mexico lead growth. Social media and boutique studios drive awareness.

Middle East & Africa
Market Size: USD 0.6 billion (2025)
CAGR: 7.9%. Driven by wellness tourism and affluent consumers in UAE and South Africa.

Company Market Share & Leadership

The global yoga accessories market is moderately fragmented, with global fitness brands and niche startups competing on sustainability, innovation, and influencer appeal.

• Lululemon Athletica Inc.: Expanding into tech-integrated mats and digital fitness.

• Manduka LLC: Leading in travel-friendly, high-performance gear.

• Nike Inc.: Launched "Zen Flow" yoga line in 2025, integrating digital guidance.

• Jade Yoga: Partnered with WWF on eco-mat series supporting reforestation.

• Alo Yoga, Gaiam, Hugger Mugger: Notable players with eco-conscious and premium positioning.

Recent Developments

• April 2025: Nike launches "Zen Flow" collection with QR-enabled mats and influencer-designed blocks.

• March 2025: YogiFi releases Gen-3 Smart Mat with voice feedback and posture tracking.

• Jan 2025: JadeYoga introduces foldable mat for business travelers.

• Nov 2024: Jade Yoga partners with WWF on "Earth Harmony" biodegradable mat series.