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PPC is also commonly known as Google AdWord and other paid sponsored advertisements on Yahoo, Face book and other search engines, is a paid sponsored advertisement services offered by Google and other websites such as yahoo and Face book. The full form of PPC which itself means pay per click suggest that you pay for each click you are hit on your link which is sponsored. Pay per click is a master tool to generate pure business if you have a great promotional budget. Pay per Click Campaigns is also known as Google Adword Company.